Under the business vision of “Don’t carry it, Wear it”, GREGORY is an outdoor bag brand founded in 1977 in California, United States.
The best-selling product, daypack , is made up of more than 50 parts. When these parts are arranged together they are equivalent to the size of two tatami mats.

Our REALIZE division created AR content that allows visitors to visually experience the process of transforming these parts into daypacks through the eyes of skilled craftsmen.

The billboard in Harajuku displays full-scale graphics of the parts used in the daypacks, and also conveys the texture of the materials and the presence of the daypacks. Please try out the AR experience for yourself to see the quality of the daypacks in their actual size!

■ Behind the scenes movie:
https://youtu.be/r-BAo2yTUfc

AR, provided by REALIZE, stands for "Augmented Reality" and is technology that enriches expression by reading the real world and adding digital information to it.
This time, the graphics on the billboard are augmented with AR to create content that allow visitors to experience the presence of the billboard itself.

<Our Staff>
Producer: Atsushi Mashiko (REALIZE)
Production Manager: Sho Onizuka (REALIZE)
Technical Director: Masato: Negishi (REALIZE)